Personas

Persona 1

Name: Michael John Smith

Job Occupation: Health Care Administrator

Goals: 

Writing a book

Reviewing books online

Participating in book clubs

Shares book recommendations on social media

Buys physical books.

Follows authors on social media.

Demographic:

Age 50-65

Has grown children and has young grandchildren.

College educated.

Has extra spending income.

Environment:

Michael works in a busy and noisy environment, but his home life is quiet and slow paced. Michael's children are grown-up and has already moved out of the house. He has plenty of time in the evenings to browse the internet and read without interruptions.

Technical or product domain expertise:

Michael has basic computer skills and social media skills. He knows how to buy products online and how to price compare online.

Favorite Quote:

"Before we commit to being friends, I'd like to take a quick look at your bookshelf."

Persona 2

Name: Melissa Emily Anderson

Job Occupation: Customer Service

Goals:

Finish College

Read 1-2 books a year.

Launch a photography business.

Read all of the books her favorite romance author has written.

Demographic:

Age 19-25

College Student

                                                             

Reads books on a Kindle.

            

Has a very busy schedule 

                                                           

Limited spending income.

Environment:

Melissa lives and works in a busy, noisy environment. Many people need her attention. Her task lists each day is very long. Melissa usually has a short amount of time to browse on the internet, and only looks for specific items. 

Technical or product domain expertise:

Melissa is very knowledgeable about shopping online and how to navigate websites. Melissa prefers to use mobile devices to browse the internet and does not own a desktop computer.

Quote:

"The lesson you need to learn right now can't be taught with words, only with action."